Feeling a bit down? A bit isolated? A bit lonely?
And you’ve no idea why, hey? It really shouldn’t be the case. You’re investing in relationships like it’s going out of fashion:
- You’ve got 4995 folk connected to you on Facebook.
- Your Twitter follow count is in the low thousands.
- You have a little black book that’s FULL to bursting with digits and names and contacts.
- You have a shoebox full of business cards.
Congratulations.
You give all these folk the time they need – a smiley here, a retweet there. “You Like This”. You send a bit of fanmail and you get all giddy when Ashton Kutcher @replies you.
But who are your friends?
(Not the kind of friends who say “ZOMG ROFL LOL“. Not the kind of friends who say “you rock!” The kind of friends who say “tell me more, I care” or “that was a stupid thing to do, but I still love you.”)
If you’re hanging out with the cool kids online, or giving each person a blink of an eye’s worth of attention, or climbing the greasy soiled rungs of the ladder of arrivisme, then do something different this weekend.
This weekend, look after your friends.

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Excellent point. There’s a big difference between acquaintances and friends.
I loved finding this post — it is EXACTLY what I talk about in my upcoming book of the same title. We don’t have “relationships” any more in the truest sense…we let technology do the work for us. It’s particularly true in business and knowing how to form, develop and nurture strong relationships is a major strategic differentiator.
To learn more or download a free chapter, visit http://www.corinnegregory.com/free-chapter. Happy reading!
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